Skills

Strategy
management

  • Market analysis, including market sizing and SWOT

  • Brand position development, including sub-brand or sector-level positions

  • Business and marketing plan development, including account-based marketing planning

  • Investor development (VC, angel and partner pitching at seed, growth and mezzanine levels)

Research
management

  • External and internal factor analysis via executive and large-customer debriefs

  • Competitive and comparative benchmark and follow-on studies

  • Virtual and in-person focus-group development

  • Expert-panel development and maintenance

  • Pulse-testing via social media

Planning
management

  • Enterprise to function level

  • Strategic to tactical

  • Close ties to sales quota, market development, brand/product acceptance and investor targets

Media
management

  • Analytics, planning and negotiating

  • Consumer broadcast and narrowcast media, including geographic microtargeting

  • General-business media, including technology trade

  • Mobile media, including geofencing / in-app

Creative
management

  • Copywriting

  • Graphic design

  • Identity system development

  • Advertising (general-business and trade display)

  • Collateral (corporate, solution, and technical brochures, catalogs, folders / binders, newsletters)

  • Direct mail (envelope / card, single / serial, creative / list tests)

Channel / partner management

  • B2B, B2G, and public-interest

  • E-Commerce programs / systems

  • Two-stage demand-pull programs

  • Branded co-marketing programs

Interactive
management

  • Social media management, including content and engagement management

  • Campaign and relationship management

  • Live and offline webcasting 

Software
proficiencies

  • Social media and relationship analytics

  • Page and image composition

  • Rich media development

  • Workgroup productivity